VisionShop
A means of helping your company re-create its future. VisionShop is typically a one-day, eNtelligy-guided exchange of several (Often 12 to 15) senior executives. The basis of VisionShop is to clarify and confirm executive agreement on your organization’s current situation and vision for the future.
VisionShop enables your organization’s executives to prioritize and plan their collective vision, strategy, needs, objectives, and identify any obstacles to achieving them. Priorities are rank ordered and tied back to your organization’s strategic vision and objectives. Finally, a gap analysis is conducted to bring all the information together and develop marketing action plans that will obtain the stated objectives and goals.
Marketing Assessment
eNtelligy performs strength and weakness analyses and presents you the results, along with concrete recommendations for preserving and improving marketing practices in your organization. By acting upon these recommendations, you will increase efficiency, integrate customer and market information, increase customer share, and improve overall customer satisfaction.
Focus Groups
The key to successfully positioning a product, service or campaign so that it affects your prospect and/or customer in the desired manner requires insight. Focus groups can provide this insight by exploring and understanding the attitudes, opinions, feelings, and behaviors of people.
eNtelligy-led focus groups provide you with a starting point to analyze several different issues of potential importance. Focus groups often serve as a source of qualitative information that uncovers problems requiring the application of quantitative eNtelligy services and/or confirms or rejects hypotheses developed during an eNtelligy quantitative application.
Data Audit
A process designed to ensure that you are getting maximum return on your investment in your data by determining the data needed to fulfill your business requirements, and whether such data is currently available to you. A data acquisition strategy is developed to close any gaps in data that may exist and to assess potential time and costs of data acquisition.
A work plan is also produced to achieve short-term business objectives and assess time and costs necessary to achieve those objectives. A longer-term work plan is also established to deal with broader goals and to address other issues associated with effective use of customer data, e.g., user training, maintenance, and update cycles, etc.
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